Luxury Listing Agent Las Vegas NV – Custom Estate Houses – Million Dollar Homes for Sale
Exclusive Custom Estate Houses Agency Information
Luxury Listing Agent Las Vegas NV is the prime focus of Realtor Las Vegas NV Ratliff Realty Group with RE/MAX. Million dollar homes for sale agent is an internationally recognized group specializing in Las Vegas luxury condos and custom estate homes for sale.
Whether new, pre-construction, existing million dollar homes or luxury condos, Ratliff Realty Group: ReMax is an experienced Million Dollar Homes broker salesperson ready to assist you in your luxury real estate search. In working with custom estate agent you will soon see why we have exclusive Million Dollar Homes for Sale information.
Pricing Luxury Million Dollar Homes for Sale
Luxury homes are not tract homes. They aren’t mass-produced by a single developer. They are typically architecture-designed and custom built.
How will you price this type of property? The typical agent CMA is useless when determining the price of a luxury home mainly because there are few (or zero) comparables. Plus, the more custom amenities included in the home, the smaller the pool of comparables.
Then there are the intangibles, such as view, ocean or beach access, privacy and history. How do these intangibles factor into the pricing decision?
The most important thing you can do is to get to know the neighborhood intimately, according to luxury specialist Robert Ratliff with RE/MAX Las Vegas Ratliff Realty Group luxury custom estate houses specialist.
New Luxury Listing Agent Las Vegas NV “need to do their research,” Robert suggests. “I go through every house that comes on the market so that I’m not just looking at comps on paper,” he continues. “I have actually been through each house and I know the layout; I know if there’s a telephone pole blocking the view,” he concludes.
Robert Ratliff with RE/MAX Las Vegas luxury listing agent Las Vegas NV, starts with the basics, such as square footage (of both the house and the lot). “After that, you need to factor in the amenities.”
Robert Ratliff with RE/MAX Las Vegas luxury specialist for luxury home marketing, suggests that you pay attention to your words when working with the affluent. Many times, he claims, homeowners will argue with you over the homes you call “comparables,” claiming that the homes are not really comparable. “So, instead of referring to them as comparables, call them relevant properties,” he suggests.
“This small change in terminology acknowledges that these homes may be very different than the subject property, but are still the homes which are most relevant when doing a market analysis,”
Marketing Luxury Listing Agent Las Vegas NV
Marketing a luxury custom estate houses requires a strong Internet presence, according to Robert. “Newspaper and print are fairly archaic,” he claims. “They’re glossy and impressive, but they don’t produce buyers.”
Luxury listing agent Las Vegas NV needs a large network of contacts, such as other luxury agents, attorneys, past celebrity clients and high-end public relations people.
Marketing to the affluent also requires paying close attention to and highlighting branded features of the home in all of your marketing materials.
Certain brands, such as Philippe Starck, Miele, Crestron, Wolf and Downsview have an association with style and therefore appeal to the high-end homebuyer. These brands “lend credibility, endorsement and identification, in that the buyer is identifying with a certain lifestyle and taste,” claims Robert Ratliff with RE/MAX Las Vegas.
If you are not familiar with the lifestyle of the affluent, marketing their homes will be challenging, according to Robert Ratliff, luxury custom estate houses specialist with RE/MAX Las Vegas.
Robert Ratliff Las Vegas Luxury Homes advises that the new luxury agent find a mentor. “They need to offer to work for someone who is already working in that industry,” he explains. “They’ll learn everything from the inside out.” To be successful with luxury sales an agent needs to immerse himself in the environment and in the peer group.
We are your million dollar homes for sale luxury specialist Las Vegas Luxury Realty Robert Ratliff with RE/MAX Las Vegas agency in Las Vegas NV. Call Us Today at 702-508-8262.